Privacy Policy
Last Updated: December 1, 2023
Introduction
Sensor Array ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website sensorarray.sbs (the "Website") or use our styling services.
We encourage you to read this Privacy Policy carefully to understand our practices regarding your personal data. By accessing or using our Website and services, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect several types of information from and about users of our Website and services:
Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Complete forms on our Website (such as contact or newsletter sign-up forms)
- Register for an account
- Book styling services
- Participate in surveys or promotions
- Contact us directly
This information may include:
- Contact information (name, email address, phone number, postal address)
- Demographic information (gender, age, body measurements if provided for styling purposes)
- Payment information (credit card details, billing address)
- Style preferences and fashion interests
- Photos you may share for styling consultations
Automatically Collected Information
When you visit our Website, we may automatically collect certain information about your device and usage patterns, including:
- IP address and location data
- Browser and device information
- Operating system
- Pages viewed and time spent on the Website
- Referring website or source
- Navigation patterns and interaction with the Website
How We Use Your Information
We may use the information we collect for various purposes, including to:
- Provide, maintain, and improve our Website and services
- Process and fulfill your styling service requests
- Personalize your experience and deliver content relevant to your interests
- Communicate with you, including sending service announcements and marketing communications
- Respond to your inquiries and provide customer support
- Conduct research and analysis to improve our services
- Maintain the security and integrity of our Website
- Comply with legal obligations
- Protect our rights, property, or safety, and that of our users or others
Legal Basis for Processing
We process your personal information based on the following legal grounds:
- Performance of a contract: Processing necessary to fulfill our contractual obligations to you (e.g., providing styling services you've requested)
- Legitimate interests: Processing necessary for our legitimate business interests (e.g., improving our services, marketing)
- Consent: Where you have given specific consent to process your data (e.g., for email marketing)
- Legal compliance: Processing necessary to comply with our legal obligations
Cookies and Similar Technologies
Our Website uses cookies and similar tracking technologies to collect information about your browsing activities and to distinguish you from other users. This helps us provide you with a good experience when you browse our Website and allows us to improve its functionality.
Types of Cookies We Use
- Essential cookies: Required for the Website to function properly
- Analytical/performance cookies: Allow us to recognize and count visitors and see how they move around our Website
- Functionality cookies: Enable the Website to remember choices you make and provide enhanced features
- Targeting cookies: Record your visit to our Website, the pages you visit, and the links you follow to deliver relevant advertisements
Managing Cookies
You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our Website may become inaccessible or not function properly.
Third-Party Analytics
We use third-party analytics services, such as Google Analytics and Facebook Pixel, to help analyze how users use our Website. These tools use cookies to collect standard internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the Website is transmitted to these services and used to evaluate visitors' use of the Website and to compile statistical reports on Website activity.
Information Sharing and Disclosure
We may share your personal information in the following circumstances:
- Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting, and customer service.
- Business Partners: We may share information with business partners, such as clothing suppliers or other style professionals, when necessary to provide our services.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
- Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
- With Your Consent: We may share your information with third parties when you have given us your consent to do so.
We do not sell your personal information to third parties.
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, including:
- Access: You may request a copy of the personal information we hold about you.
- Correction: You may request that we correct any inaccurate or incomplete personal information.
- Deletion: You may request that we delete your personal information in certain circumstances.
- Restriction: You may request that we restrict the processing of your personal information.
- Data Portability: You may request to receive your personal information in a structured, commonly used, and machine-readable format.
- Objection: You may object to our processing of your personal information in certain circumstances.
- Withdrawal of Consent: Where processing is based on your consent, you may withdraw that consent at any time.
To exercise any of these rights, please contact us using the contact information provided at the end of this Privacy Policy.
Email Marketing
If you receive marketing emails from us, you can unsubscribe at any time by clicking the "unsubscribe" link at the bottom of each email or by contacting us directly.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized or unlawful processing, accidental loss, destruction, or damage. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the data, and applicable legal requirements.
Children's Privacy
Our Website and services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to delete such information.
International Data Transfers
Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that are different from those in your country. We have implemented appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy when transferred internationally.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Sensor Array
5 Vanessa Forge
South Matilda, BN14 7AR
United Kingdom
Email: [email protected]
Phone: +44 595 907 0140